Our guarantee to you...

Triple your marketing investment or we work for free

If we can't generate enough qualified plumbing leads to triple your marketing investment within twelve months, we'll work for free until we do. It's that simple. You have nothing to lose and so much to gain.

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Example of how our guarantee works:
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You've decided to partner with PlumberMarketing.ca to market and grow your plumbing business. You begin on Jan 1, 2025 with a monthly investment of $2,999. Over the course of twelve months you will have invested a total of $35,988 ($2,999 per month x 12 months = $35,988 annual investment). At the end of twelve months, on Dec 31, 2025, we need to have generated qualified leads equal in value to three times your investment. That means we need to generate qualified leads worth $107,964 (annual investment of $35,988 x 3 = $107,964). With each qualified lead being valued at $250 that means we need to have generated a minimum of 432 qualified leads, (three times your investment $107,964 / $250 per qualified lead = 432 qualified leads). If we fail to generate a minimum of 432 qualified leads (an average of 36 qualified leads per month) for you by Dec 31, 2025 we'll keep working at no cost to you until we generate the 432 quality leads we guaranteed.

Terms and conditions

Our guarantee is based on a partnership between your plumbing business and the team at PlumberMarketing.ca. While our aim is to make marketing your plumbing business as simple, risk-free, and successful as possible, we can't do it without your help. The following outlines the terms and conditions that must be met for our guarantee to be valid.

  1. Twelve (12) Month Commitment: You agree to commit to a twelve (12) month term to provide us adequate time to fulfill our commitment to you.
  2. Marketing Strategy: You agree to follow our marketing strategy, which will be customized to reflect your plumbing company's brand, objectives and goals, based on your input.
  3. ‍Lead Tracking: You agree to use our lead tracking platform, to track and manage all leads we generate on your behalf. Only leads in our lead tracking platform count towards our guarantee.
  4. Qualified Leads: Qualified leads are defined by the following three (3) criteria:
    1. ‍Unique: Each lead must be unique in order for it to be considered a qualified lead. A unique lead is a person who has not contacted your business within the past twelve months, through our lead tracking platform. Leads we generate for your business are exclusive to you and never shared with any of our other customers. Example: If Jane Doe contacts you for the first time on January 1, 2025, she is considered a unique lead. If she contacts you again on April 1, 2025, she is not considered a unique lead as she has already contacted you within the previous twelve months. If Jane Doe happens to contact you again on April 1, 2026, she would again be considered a unique lead as it has been more than twelve months since she last contacted you.‍
    2. Service: Each lead must have a need for a service you offer in order for it to be considered a qualified lead. Example: If Jane Doe contacts you to replace her hot water heater, and you provide hot water heater replacement services, she would meet this criteria for being considered a qualified lead. If however, you did not provide hot water heater replacement services, she would not meet the criteria and would not be considered a qualified lead.‍
    3. Service Area: Each lead must be within a geographic area you service in order for it to be considered a qualified lead. Example: If Jane Doe contacts you and requests service in Toronto, and you provide service in Toronto, she would meet this criteria for being considered a qualified lead. If however, you do not provide service in Toronto, she would not meet the criteria and would not be considered a qualified lead.‍
  5. Qualified Lead Value: You acknowledge and agree, that for the purpose of calculating qualified leads that are equal to three times your investment, we use a value of $250 per qualified lead.
  6. ‍Reputation: You agree to maintain a minimum four (4) star rating on your Google Business Profile. If your average Google Business review is less than four stars upon commencement of working together, you must improve your average rating to a minimum of four stars within twelve (12) months. You further agree to generate new Google Business reviews equal to a minimum of ten percent (10%) of the total qualified leads generated. Example - for every 100 qualified leads you receive, you will get 10 new reviews on your Google Business Profile.
  7. Sales: You acknowledge and agree that you are responsible for all sales. While we are responsible for generating qualified leads for your plumbing business, you are ultimately responsible for converting these leads into paying customers.

Do you have questions about our guarantee?

Find answers to some of the most frequently asked questions about our Guarantee. If you can't find the answers you are looking for, give us a call at 1-888-552-0331. We're available Monday to Friday 9am to 5pm EST.

Why are leads valued at $250?

For the purposes of calculating qualified leads that are equal to three times your investment, we use a value of $250 per qualified lead. We believe this is a conservative and fair value, provided that many plumbing service calls generate revenue far greater than this amount. While some plumbing service calls may generate revenue less than this amount, on average you should be generating at least this amount per service call. If your average revenue per service call is less than this amount, our services may not be the best option for your pluming company.

What is the value of each qualified lead?

The value of a pluming lead can vary from marketing to market, based on numerous factors. We use a conservative average value of $250 for each unique lead generated. While some pluming services may be worth less than $250, many plumbing services far exceed this amount. This value is used to calculate the return on your investment. For example - If you spend $2,500 per month on our services, we'll generate a minimum of 30 qualified leads, in order for you to triple yoru investment ($2,500 x 3 = $7,500 / $250 = 30).

What is considered a qualified lead?

For a lead to be considered a qualified lead, it must meet the following three criteria:

  1. Unique: Within your lead tracking platform account (which we provide to you), the lead must be unique within the past twelve months.
  2. Service: The lead must have a need for a service your plumbing business offers.
  3. Area: The lead must be located within a geographic area you service.
Do I qualify for your guarantee?

In order to qualify for our guarantee, you must agree to the following:

  • Term: You must commit to a twelve (12) month term. Results don't happen overnight. If we are willing to guarantee you'll receive enough qualified leads to triple your investment, you need to be willing to provide us with enough time to create and deploy the required assets.
  • Sales: While it is our responsibility to generate qualified leads of you, it is your responsibility to convert them into sales.
  • Reputation: Your reputation is a big factor in whether or not a consumer will do business with you. You must maintain a good online reputation.

Talk with an Advisor for complete details.

What happens if I reach the maximum number of leads in my plan?

Each of our marketing and lead generation plans, with the exception of a custom plan, comes with a guaranteed minimum number of qualified leads, and a maximum number of leads. For example - our Small  plan guarantees a minimum average of 30 leads per month up to a maximum of 100 leads. That works out to a minimum of 360 leads per year up to a maximum of 1,200 leads. If your total annual leads exceeds the maximum number of leads included in your plan, in this example 1,200, then you would need to upgrade to the next plan at the end of your current term.

Do you count leads we generate on our own?

No. The only qualified leads that are counted as part of our guarantee, are leads we track through our Lead Tracking Platform. If you generate leads through marketing sources we do not track, they are not counted as leads we have generated.