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No, your advertising budget is separate from our fees. Your advertising costs are paid by you directly to the advertising platform - in this case Google.

While you can technically host your website wherever you'd like, while we manage it on your behalf our hosting is required. We utilize Amazon's cloud infrastructure which is considered one of the leading hosting solutions in the marketplace. So, you'd have a hard time finding a better web hosting company.

The short answer is no. While it is technically possible for you to use your own hosting, doing so will cause certain features and functionality of your website to stop working. For this reason, we require all customer websites that we manage to be hosted through Webflow.

Any content that you provide to us remains yours. Any content we create on your behalf is also yours, provided it is paid for in full.

Yes. As long as our services are paid for in full, you own the website we build on your behalf. If you subscribe to our Lead Generation service, the website we build for you is yours to keep after twelve months of consecutive services. Because we do not charge any fees upfront we require twelve months of service to recoup the cost of building your website.

In order to qualify for our guarantee, you must agree to the following:

• Term: You must commit to a twelve (12) month term. Results don't happen overnight. If we are willing to guarantee you'll receive enough qualified leads to triple your investment, you need to be willing to provide us with enough time to create and deploy the required assets.
• Sales: While it is our responsibility to generate qualified leads of you, it is your responsibility to convert them into sales.
• Reputation: Your reputation is a big factor in whether or not a consumer will do business with you. You must maintain a good online reputation.

Talk with an Advisor for complete details.

No. We don’t like paying setup fees and don’t believe our customers should have to pay them either. We’ve designed our solutions to be simple, fair and equitable for everyone involved.

No. The only qualified leads that are counted as part of our guarantee, are leads we track through our Lead Tracking Platform. If you generate leads through marketing sources we do not track, they are not counted as leads we have generated.

Yes. We monitor and update your website's SEO on a regular basis. Using Webflow's built-in page error detection along with Google Search Console, we ensure your website is properly optimized and up to date.

No. We exclusively focus on plumbers, which may or may not provide HVAC and/or electrical services.

No. We use Webflow to design and build plumbing websites. While WordPress is a popular website platform, Webflow greatly reduces many of the security concerns and administrative overhead often associated with it. Webflow is also great for SEO.

It's always more cost effective to retain existing leads and customers than acquire new ones. Email marketing makes it easy to retain existing leads and customers, so you can convert them into new sales. Here are a few important ways email marketing can help your plumbing business:

1. Convert Leads into Customers: Leads are people who are actively looking for plumbing services, but haven't hired a plumber yet. By re-engaging your leads through email, you keep you brand top of mind and position your plumbing business as the best choice for their needs.
2. Convert Customers Into Repeat Customers: Just because you fixed customers plumbing problem, doen't mean they won't need you in the future. By re-engaging existing customers through email, you can keep your plumbing brand top of mind, so when they do need a plumber they think of you first.
3. Get Reviews: Email can be an efficient way to solicit reviews from customers, so you can grow your reputation online., and acquire more customers.
4. Build Brand Value: Having an email list that generates revenue is a valuable asset to have if you ever want to sell your plumbing business.

The team at PlumberMarketing.ca has been generating online leads for more than twenty years. Based on our experience, we are comfortable guaranteeing a minimum number of qualified plumbing leads each month. We know that generating leads, with the right marketing assets in place, is just a matter of time. That's why we guarantee your'll generate enough quality plumbing leads to triple your investment, or we'll work for free. Learn more about our Guarantee.

On-Site SEO is a detailed topic, far beyond the scope of a general question. To provide you with some insight, here are a few of the ways we optimize your website for search engines, we make sure your website...

1. Is secure
2. Loads fast
3. Is mobile optimized
4. Has a sitemap
5. Has a defined canonicalization
6. Has the right web pages
7. Pages have URLs that are short, descriptive, and contain relevant keywords
8. Pages have a unique, descriptive, and keyword rich description and title
9. Pages are logically structured using headings (H1 - H6)
10. Pages have keyword rich content with internal linking as appropriate
11. Images are optimized including file name, file dimensions, file size, metadata, and alt text
12. Schema is implemented on appropriate pages
13. 301 redirects are appropriately implemented.
14. And more

There are various methods used to track leads. The two primary methods we use are call tracing and form tracking.

Call tracking works by registering call tracking phone numbers which can be used to track phone calls to your plumbing business, from both offline and online marketing channels and campaigns. When a consumer calls a call tracking phone number, they are seamlessly redirected to your regular phone number. However, because they called a call tracking number, we are able to gather data about where the call originated from along with other pertinent data.

Form tracking works by tracking the form submissions on your website? Each time form is submitted, we can track where they lead came from prior to visiting your website, and other pertinent data.

With the data you collect from lead tracking, you can quickly gain insight into which marketing channels produce the best leads at the best price, helping you make better marketing and business decisions.

Content marketing is a long-term strategy. While you may see results in the sort-term, you should expect it to take 3 to 6 months before you really notice the benefits. But this investment of time can be well worth it. Unlike other marketing strategies and tactics, such as Paid Ads which require an ongoing financial investment, the right content can produce results for months, even years, after it is created. If you're looking for quick results, content marketing is not the right marketing strategy for your plumbing business. However, if you want to grow your plumbing business over the long-term and build brand value, content marketing is something you should have started yesterday.

The process of developing brand messaging for your plumbing business, typically takes us 2-4 weeks, depending on your specific requirements and how quickly we can collaborate on reviews and approvals.

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Search engine optimization (SEO) is a long-term marketing tactic. While you can start to see results quickly, SEO typically takes any where from three months or longer to really notice a difference. Ultimately, the timing will depend on various factors including how competitive your geographic market is.

With that said. SEO is one of the best marketing tactics your plumbing business can invest in. When done properly, SEO can help generate plumbing leads on a steady and predictive basis, at a much lower cost than other marketing tactics.

The process of implementing our lead tracking platform in your plumbing business typically takes less than 5 business days including the implantation, testing, and training.

We implement our strategy in a way that is designed to get you leads as quickly as possible. With that said, it does take time to build and deploy the assets you'll need for long-term success. While most plumbing businesses start to see leads within the first 30 days, it can take approximately three months before you really start to see the benefits of your investment. Our approach is designed to set you up for long-term success, so if you are looking for a "get rich quick" solution. We are not the right marketing and lead generation partner for you.

The number of qualified plumbing leads you receive each month will fluctuate due to numerous factors such as competition, and seasonality. Based on the PlumberMarketing plan you subscribe to, we guarantee you will receive a minimum number of qualified leads per year to triple your investment in our services. The total number of monthly leads is an average of the total number of annual leads. For example - if you subscribe to our Small plan which is $2,500 per month, we guarantee you will receive a minimum average of 30 leads per month ($2,500 x 3 = $7,500 / $250 = 30). This calculation takes your monthly fee and times it by three, this amount is triple your investment. We then divide it by the value of each qualified lead which equals 30.

Both our Lead Generation service, and our Managed Marketing services, include the cost of email marketing for up to 2,500 subscribers. If you have more than 2,500 subscribers, the pricing below applies:

• 2,500 to 5,000 subscribers is $149/year
• 5,000 to 8,000 subscribers is $599/year
• 8,000 to 10,000 subscribers is $999/year
• 10,000 + subscribers, please contact us for pricing

Please note that this pricing is subject to change based on the pricing of our email marketing provider. With the exception of currency conversion, we do not mark up the cost of subscribers.

Our lead tracking platform is included with our Lead Generation service. You can also get Lead Tracking through our stand alone Lead Tracking service. Please refer to our Lead Tracking service for current pricing.

Photos are a great way to market your business and can help improve your exposure online. You should add new photos to your Google Business Profile at least once per month. As a plumbing company, you should get in the habit of taking photos of each job you do. Take before, during, and after photos to show consumers your work. It doesn’t take that much time, and can help improve your plumbing company's visibility online.

Defining brand messaging for your plumbing business has numerous benefits, including: 

1. Professional Presentation: Present your plumbing business in a professional manner, both visually and verbally, so you standout form the competition.
2. Consistent Communication: Establish and build trust in the marketplace by ensuring you and everyone on your team communicates consistently.
3. Brand Recognition: Make it easy for consumers to recognize your plumbing business, and the value you provide, in a crowded marketplace.
4. Easier Employee Onboarding: Make it easy for new employees to understand what your brand represents, and how to convey your brand when dealing with people both internally and externally.
5. Build Brand Value: With clearly defined brand messaging, you transform your plumbing business from one of many ordinary companies in the marketplace, into a recognizable brand. A plumbing brand other are willing to pay a premium for, should you choose to sell one day.

These are just a few of the ways brand messaging can help your plumbing business. Talk with a Plumber Marketing Advisor to learn how brand messaging can benefit your plumbing business.

Lead tracking can provide your plumbing business with many benefits, including knowing which marketing strategies and tactics are...

1. Producing the most leads
2. Produce the best quality leads
3. Producing leads at the lost cost
4. And much more

With lead tracking you don't have to guess how leads and customers discovered your plumbing business, you'll know. And when you know how leads and customers discover your plumbing business you'll know how to maximize your marketing resources for greater results.

SEO citations for plumbing companies can vary by country, province/state, and local region. Here are few citation websites that you may want to consider for your plumbing businesses:

1. Google Business
2. Apple Business Connect
3. Bing Maps
4. YellowPages
5. Yelp
6. Better Business Bureau
7. Local Chamber of Commerce
8. Facebook
9. Instagram
10. LinkedIn

All of our services are billed in Canadian dollars, saving you money. Whether you are a Canadian or U.S. plumbing company, you'll save the cost of paying in U.S. dollars which typically costs 30% to 40% more. You'll get more from your marketing budget when you work with PlumberMarketing.ca.

The term “Above The Scroll”, or ATS for short, refers to the top portion of a web page that is visible without scrolling. It's an adaptation of the term "Above The Fold," which is used by newspapers. Newspapers realized that if they wanted to sell more papers, they needed to pay close attention to what was visible on the front of the paper, before someone even opened it. The same is true for websites. If you want someone to stay on your website and engage with your business, you need to engage with content that resonates with them before they take any action.

Our brand messaging service is comprised of three core elements:

1. Brand Identity: How you visually present your plumbing business in the marketplace - your logo, brand colours, and band fonts>
2. Brand Expression: How your plumbing business expresses itself in the marketplace - your voice, tone, and perspective.
3. Brand Messages: The messages you craft, based on your brand expression, to convey the values and benefits of your plumbing business and the services you provide.

Whether you are a new plumbing company or an established one, we can help you establish the foundational elements you need to build and grow a valuable plumbing brand.

Each of our marketing and lead generation plans, with the exception of a custom plan, comes with a guaranteed minimum number of qualified leads, and a maximum number of leads. For example - our Small  plan guarantees a minimum average of 30 leads per month up to a maximum of 100 leads. That works out to a minimum of 360 leads per year up to a maximum of 1,200 leads. If your total annual leads exceeds the maximum number of leads included in your plan, in this example 1,200, then you would need to upgrade to the next plan at the end of your current term.

Content marketing is a marketing strategy focused on producing and publishing relevant and valuable content, to create awareness amongst, and engagement with, a clearly defined audience — with, the ultimate goal of converting consumers into leads and customers.

Instead of marketing your products and services, content marketing focuses on providing relevant and useful content to a specific type of audience you want to reach.

Citations are third-party websites that list your business contact information, specifically your business Name, Address, and Phone number, commonly referred to as NAP for short. Ensuring your plumbing business has citations on relevant third-party websites is a key component to building and maintaining a solid SEO foundation. One of the keys to citation success is ensuring your NAP (name, address, and phone) information is up to date and consistent across all citations. Any inconsistencies can affect your SEO performance, which is why it is very important to monitor your citations on a regular basis.

CTA is short for Call-To-Action. It’s a marketing term used to describe how you get a consumer to take the action you want them too. As a best practice you should have two CTA’s a primary CTA for generating sales, and a secondary CTA for generating leads.

As a plumbing business, you don’t need any type of website, you need a lead generation website. Unlike Publishing websites that are designed to generate revenue through online advertising, or Ecommerce websites that are designed to generate revenue through online sales, a lead generation website is designed to generate leads online and transact sales offline. The design and best practices of a lead generation website are different from other types of websites. You need to ensure your website is designed for your type of business.

Your brand message is the impression you leave in the mind of your audience. What do people think of your plumbing business? Does the identity of your plumbing business, and the way it expresses itself, resonate with its audience? Brand messaging is comprised of three elements:

1. Brand Identity - your logo, colours, and fonts
2. Brand Expression - your voice, tone, and perspective
3. Brand Messages - how you describe your business and services in a compelling way

Defining brand messaging for your plumbing business is critical to your long-term success. It makes your plumbing company recognizable in a comopeitive and crowded market. It helps establish and build trust with your audience. And it helps everyone on your team present the company in a consistent manner.

For a lead to be considered a qualified lead, it must meet the following three criteria:

1. Unique: Within your lead tracking platform account (which we provide to you), the lead must be unique within the past twelve months.
2. Service: The lead must have a need for a service your plumbing business offers.
3. Area: The lead must be located within a geographic area you service.

Email marketing automation is the process of creating email campaigns that are automatically sent to subscribers based on specific criteria, such as a data and time, a web page visit, a user action, or numerous other options. The two big benefits of automating your email campaigns is that it ensures your re-engage and nurture your contacts, while saving you a lot of time.

Email marketing is a marketing strategy that uses email to re-engage existing leads and customers, with the goal off converting them into new customers and repeat customers.

Lead tracking is the process of tracking your plumbing leads, so you can make smarter marketing and business decisions. By knowing where you plumbing leads are coming from and how much they cost to acquire, you'll know where to focus your marketing resources to produce better results.

The value of a pluming lead can vary from marketing to market, based on numerous factors. We use a conservative average value of $250 for each unique lead generated. While some pluming services may be worth less than $250, many plumbing services far exceed this amount. This value is used to calculate the return on your investment. For example - If you spend $2,500 per month on our services, we'll generate a minimum of 30 qualified leads, in order for you to triple yoru investment ($2,500 x 3 = $7,500 / $250 = 30).

At PlumberMarketing.ca, our services are organized in two categories - 1. Lead Generation, and 2. Marketing Services.

Our Lead Generation service provides your plumbing business with all the marketing assets you need to generate leads and achieve sustainable long-term growth. It includes branding, a lead generation website, search engine optimization (SEO), content marketing, email marketing, and lead tracking. We provide all of this without any large upfront fees, and we guarantee we'll generate enough qaualified plumbing leads for you to triple your investment, or we'll work for free until we do.

Our Marketing Services provide you with the option to mix and match the specific marketing service you want. Our Marketing Services include: 1. Brand Messaging, 2. Lead Generation Websites, 3. Search Engine Optimization (SEO), 4. Content Marketing, 5. Email Marketing, and 6. Lead Tracking.

Not sure which services are right for your plumbing business? Call and talk with an Plumber Marketing Advisor.

While there are numerous types of content you can create, as part of a content marketing strategy, we typically focus on three specific types of content:

1. FAQs: Frequently Asked Questions (FAQs) are short, typically less than 250 words. FAQs are a great type of content because they provide quick answers to the numerous questions consumers have about plumbing.
2. Insights (Blog Posts): Insights are typically 1,000 to 3,000 words in length, and provide insights into a specific plumbing topic.
3. Guides: Guides are long, typically 3,000 to 6,000 words, and provide detailed information about a specific plumbing subject matter. Guides are often used as lead magnets on your website. You give them away for free in exchange for the persons contact information.

While automating your email campaigns provides many benefits, not every campaign should be automated. A couple types of email campaigns you should automated include the following:

1. Web form submission follow up. When someone submits a form on your website, you can automatically send them an email campaign thanking them and providing them with any additional information that it relevant to the reason they submitted the form.
2. Guides: When someone downloads a guide from your website, send them an automated series of emails that provides additional insights and information related to, but not included in the guide.

Our digital marketing strategy is designed to provide you with everything you need to generate new plumbing leads and customers online. Our Strategy is focused on 6 areas. 1. Brand, 2. Channels, 3. Content, 4. Action, 5. Re-Engagement, and 6. Lead Tracking. Talk with a Plumber Marketing Advisor to learn more about our marketing strategy.

We publish and promote content through your website, your Google Business Profile, and any of the following social media platforms you provide us access to: Facebook, Instagram, X, LinkedIn, TikTok.

Our brand messaging service is for Canadian and U.S. plumbing companies. The service is comprised of the three core elements of brand messaging - 1. Brand Identity, 2. Brand Expression, 3. Brand Messages. It's designed to help your plumbing business communicate clearly, concisely, and consistently, so consumers pay attention to what you say. By defining brand messaging for your plumbing company, you'll have the tools you need to stand out in a competitive marketplace, and build a valuable plumbing brand.

You always retain ownership of any accounts you provide to us, to use on your behalf. You also retain ownerhship of any accounts we create and/or setup on your behalf, provided any costs associated with the accounts themselves or our services are paid in full. It is your responsibility to abide by any terms and conditions of third-party accounts, along with any fees they may charge.

We take care of writing all the emails - both one-off emails and automated emails. You'll have the final say over the email content, but we'll save you a lot of time by creating the emails for you.

For the purposes of calculating qualified leads that are equal to three times your investment, we use a value of $250 per qualified lead. We believe this is a conservative and fair value, provided that many plumbing service calls generate revenue far greater than this amount. While some plumbing service calls may generate revenue less than this amount, on average you should be generating at least this amount per service call. If your average revenue per service call is less than this amount, our services may not be the best option for your pluming company.

Our goal is to help your plumbing business generate leads long-term, so you can build a valuable plumbing brand you can pass down to the next generation or sell. It requires a large investment of resources on our part to develop, deploy, and manage the necessary marketing assets to make this possible, and guarantee a minimum number of qualified leads. To ensure we have adequate time to produce the result we guarantee, we require a twelve month commitment from you.